According to Sportico, the Dallas Cowboys have become the first sports franchise to surpass a $10 billion valuation.
CNN reports that the Dallas Cowboys have become the first professional sports team valued at over $10 billion, according to Sportico’s 2024 NFL rankings released on Tuesday. The Cowboys, owned by Jerry Jones, are now valued at $10.32 billion, significantly higher than the previous estimate of $9.2 billion in February.
Jones, 81, purchased the team in 1989 for an estimated $140 million (around $355 million in 2024) and transformed it into a financial powerhouse. As both owner and general manager, he oversaw the Cowboys’ early success, helping them win Super Bowl titles in 1992, 1993, and 1995, establishing them as one of the most dominant teams of the 1990s.
The Cowboys have struggled to recapture their past success, managing only five playoff victories in the 28 years since their last Super Bowl win. Most recently, Dallas endured a disappointing loss to the Green Bay Packers in the 2023 Wild Card round, despite being the second seed in the NFC and having MVP runner-up Dak Prescott on the team.
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