UNWTO Renamed UN Tourism As It Embarks On New Era In Global Tourism
The United Nations World Tourism Organization (UNWTO) is kicking off a new era in global tourism sector through a change of name from UNWTO to UN Tourism.
The new name and brand, reaffirms its status as UN specialized agency for tourism, the global leader for tourism
development, but also as an agency driving social economic change by placing people and the planet in the center stage.
To achieve this transitioning, UN Tourism engaged the services of leading global branding agency, Inter-brand to translate its renewed vision for tourism which is the Enhancement of the well-being of individuals, safeguarding the natural environment, stimulating economic advancement and fostering international harmony in all 160 member states.
Currently, UN Tourism has its headquarters in Madrid, Spain, and regional offices in Nara, Japan (which covers Asia and Pacific regions), and Riyadh, Saudi Arabia (which attends to
the touristic needs of Saudi Arabia and the Middle East). It’s currently working to establish regional offices in Rio de Janeiro, Brazil (for the Americas continent) and in Morrocco, for Africa.
UN Tourism will focus on promoting tourism and sustainable development in line with the UN 2030 Agenda for Sustainable Development and its 17 global goals; and will collaborate with member states, individuals, private and
public organizations to promote quality education, support decent jobs in the tourism sector, identify talents, drive
innovation and accelerate climate action and sustainability in tourism.
